From Myths to Truths: Reframing Physician Perceptions of Patient Experience
Published December 3, 2025


This publication takes an honest and evidence-based look at some of the most common misunderstandings that can prevent clinicians from fully engaging in patient experience efforts—and, in turn, from realizing the positive impact these practices have on quality, safety, and outcomes.
Authored by physician members of our Community Council, the white paper addresses five frequently cited physician myths spanning responsibility, relevance, communication, surveys, and empathy that can hinder progress to healthcare experience improvement. By reframing these myths through evidence and practical insight, they offer five corresponding truths that demonstrate why experience is not an “extra,” but an essential component of delivering quality, compassionate care.
Related content
-
Environment & Hospitality | Quality & Clinical Excellence
Applying Equity, Diversity, and Inclusion in Co-Design with Patient Experience Partners
Published May 15, 2024
If diversity of your PFACs is a top strategic priority for your hospital, then this learning bite is for you. North York General Hospital shares how it built a recruitment campaign around three actions that led to hiring 14 new advisors from underrepresented communities. With enhanced diversity in their PFACs, the hospital can now better
Learn more -
Infrastructure & Governance | Quality & Clinical Excellence
Patient Advocacy Community Connection Call: Disruptive Behavior Response Plan
Published September 11, 2024
Disruptive behavior undermines the relationships, communication, and teamwork needed to provide high-quality patient care. To promote a culture of safety, health care organizations must address the problem of behaviors that threaten the performance of the health care team. Join the Patient Advocacy Community for an opportunity to discuss disruptive behavior response plans. Connection Calls are
Learn more -
Patient Family & Community Engagement | Quality & Clinical Excellence
What Healthcare Providers Need to Know About Newcomer Health Equity
Published January 21, 2025

Newcomers are a vital yet often misunderstood segment of the population that healthcare providers serve. This webinar explores the landscape of newcomer health equity in Canada and the United States, offering valuable insights into the challenges faced by this vulnerable group. Attendees will gain a deeper understanding of the various categories of newcomers in each
Learn more