Building a Solid Business Case through Patient Empathy

Caryn Esten, Director, Planning & Strategic Support, Froedtert Health
John McKeever, Executive Vice President, Gelb Consulting

How do you build a business case for patient-centered redesign of an entire clinical service line across multiple locations? In this session, learn from Froedtert Health’s experiences as they embarked on a focused strategy to increase market share of their musculoskeletal services in southeastern Wisconsin. Discover how their focus on the patient experience guided a multi-functional team toward consensus on service optimization, growth, and budgeting. Participants will be armed with practical ways to integrate the functional and emotional needs of patients and physicians into business strategy and experience delivery.