Where Do We Go From Here? Improving Hospital Wayfinding to Reduce Stress and Improve Care
Published March 24, 2026
For patients and families, getting lost in a hospital can feel overwhelming and it often shapes their perception of care before a single clinical interaction occurs. Wayfinding is more than signage; it’s a human-centered experience that affects safety, efficiency, and trust. Join this webinar to discover how thoughtful, patient-centered wayfinding can transform the hospital experience. Attendees will learn core principles of effective wayfinding design and apply a practical framework to assess current challenges and identify opportunities for improvement within their own organizations.
Speaker: Ashley Smith, MHA, BSN, BSEd., RN | Director of Patient Experience, Piedmont Atlanta Hospital
Learning Objectives
-Explain how effective wayfinding directly impacts patient experience, safety, and operational efficiency.
-Identify key principles of patient-centered wayfinding design.
-Apply a practical framework to assess and improve wayfinding in your facility.
Non-members can purchase webinars at a cost of $49 each.
Related content
-
Environment & Hospitality
You Can’t Go Wrong If You Do Right by the Patient
Published July 22, 2024

Julian Manriquez, Supervisor for Hospitality Services at City of Hope, discusses how his 110-acre campus strives to provide visitors with a five-star transportation and wayfinding experience through a unique Ambassador program. Listen in as he describes the critical roles of innovation and evolution throughout the program’s beginnings, survival during the COVID-19 pandemic, current operations, and
Learn more -
Environment & Hospitality | Patient Family & Community Engagement
Where are my things? An Introduction & Application Tutorial
Published March 28, 2024

Complimentary – Does your organization struggle with managing patient belongings? If so, join us for “Where are my things?”, an introduction to our latest publication highlighting best practices for safeguarding patient valuables and essential items in hospitals. This tutorial will provide you with a collection of tips and proven methods to apply in your organization
Learn more -
Environment & Hospitality | Innovation & Technology
The Hospitality Effect: Creating a Culture to Improve Care & Outcomes
Published August 15, 2024

Complimentary – Elevating a great medical experience to a great patient experience means focusing on creating a great human experience. And that requires hospitality—not just in physical environments, but also in personal connections and experiences that help people feel seen and heard. Incorporating the principles of hospitality into patient care impacts the experience of patients,
Learn more