Social Media: Opportunities and Challenges
Pamela Segura, MBA, Director of Patient Relations and Service Excellence, Cook Children’s Healthcare System
More than one thousand hospitals nationwide have embraced social media as a means of connecting with their communities. We will discuss how an integrated system can utilize Social Media to enhance the image, reputation, and awareness of its purpose through a variety of opportunities, and how some challenges are tackled through an algorithm designed by the collaboration between the Patient Relations and Public Relations departments.
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Become a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events