From Fence-Hopper to Top Doctor: A Conversation with Neurosurgeon Dr. Alfredo Quiñones-Hinojosa
Published April 24, 2023
Dr. Alfredo Quiñones-Hinojosa (Dr. Q.) was an impoverished teenager living in a rural Mexican village before he hopped an 18-foot fence into California and found his way into the loftiest heights of the American Dream through hope, hard work and perseverance. Listen as he reflects on his life, his work and the importance of healing, even in the absence of a cure.
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Culture & Leadership
To Care is Human – LIVE! A Conversation with Dr. Owais Durrani
Published April 7, 2025

Recorded live at ELEVATE PX 2025, this episode of To Care is Human features Jason Wolf and Dr. Owais Durrani. Listen in as they discuss his journey in healthcare, the role of AI, and the importance of equitable care. Key takeaways included the need for ethical AI use, the critical role of communication in hospitals,
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Culture & Leadership
Brand YOU: Aligning Values to Build a Brand of Engagement & Strength
Published October 24, 2025
When Vidant Health rebranded to ECU Health, maintaining patient trust and team engagement was critical. This PXLB explores how ECU Health used patient insights and the Brand YOU program to align employees with the new identity—reinforcing trust, loyalty, and a shared commitment to care.
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Culture & Leadership | Staff & Provider Engagement
Enhancing Provider Communication with the CURO Conversations Model
Published November 4, 2025
Effective communication is vital for exceptional patient care, relying on providers’ integration of communication models into their daily practice. At Cone Health, we’ve embedded the CURO Conversations Model—Connect, Understand, Reveal/Relate, and Outcomes—into our culture since 2017, championed by Dr. Donald Wickline and the Patient Experience team. New providers undergo comprehensive orientation, receive CE credits, and
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