From darkness to hope: A journey through patient experience
Published November 7, 2017
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Culture & Leadership | Patient Family & Community Engagement | Policy & Measurement | Staff & Provider Engagement
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When Vidant Health rebranded to ECU Health, maintaining patient trust and team engagement was critical. This PXLB explores how ECU Health used patient insights and the Brand YOU program to align employees with the new identity—reinforcing trust, loyalty, and a shared commitment to care.
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