Brand YOU: Aligning Values to Build a Brand of Engagement & Strength
Published October 24, 2025
When Vidant Health rebranded to ECU Health, maintaining patient trust and team engagement was critical. This PXLB explores how ECU Health used patient insights and the Brand YOU program to align employees with the new identity—reinforcing trust, loyalty, and a shared commitment to care.
Related content
-
Culture & Leadership | Staff & Provider Engagement
Rising Strong: Team Resilience Strategies
Published May 6, 2025
Join us for an insightful webinar where we’ll share practical resilience tools and strategies that greatly enhanced the well-being of a 50-member caregiver team. This team, which manages complaints and grievances for 33 hospitals and 385 clinics across four states, saw their Patient Engagement Scores climb from 63% to 83%, outperforming Intermountain Health’s overall employee
Learn more -
Culture & Leadership
Embracing Change: From Equity and Inclusion to Access and Belonging
Published November 30, 2025
Names matter. They shape perceptions, set the tone for our work, and reflect our values and intentions. The Beryl Institute’s Declaration for Human Experience invites members to set a clear and on-going commitment to dismantle systemic racism and prejudice, tackle disparities, and provide the highest-quality, most equitable care possible. In response to recent developments in
Learn more -
Culture & Leadership | Infrastructure & Governance
Experience Management Everywhere
Published May 15, 2025
Complimentary – The healthcare industry continues to evolve. Patient expectations evolve along with it. Patient Experience (PX) teams must evolve as well to address current challenges and proactively position themselves for continued impact. To remain relevant and impactful, next-generation experience teams must democratize experience management, ensuring the appropriate ownership at every organizational level. Attend this
Learn more
Ask questions, share insights and connect with other experience leaders.
PX ConnectBecome a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events
Become a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events