Brand YOU: Aligning Values to Build a Brand of Engagement & Strength
Published October 24, 2025
When Vidant Health rebranded to ECU Health, maintaining patient trust and team engagement was critical. This PXLB explores how ECU Health used patient insights and the Brand YOU program to align employees with the new identity—reinforcing trust, loyalty, and a shared commitment to care.
Related content
-
Culture & Leadership
“Leap, and a Net Will Appear”: Leading Teams into the Unknown
Published March 1, 2026
In this episode, Jason Wolf sits down with Laura Wood, Executive Vice President of Patient Care Operations and System Chief Nurse Executive at Boston Children’s Hospital. As a nurse leader, Dr. Wood shares what it takes to lead the nursing operations of one of the world’s top-ranked pediatric hospitals while keeping the human experience at
Learn more -
Culture & Leadership | Staff & Provider Engagement
Nonviolent Communication to Improve the Human Experience
Published January 28, 2025
Complimentary – Discover the transformative power of Nonviolent Communication (NVC) in this engaging webinar. Grounded in emotional intelligence, NVC equips healthcare professionals with tools to resolve disputes and prevent conflict escalation through clear, compassionate communication. Participants will explore NVC’s four-step framework, which focuses on identifying feelings, understanding needs, and connecting with values that shape actions
Learn more -
Culture & Leadership
YCX: How Three Letters Impacted Culture, Engaged Leaders, and Drove Results
Published May 7, 2025
By Brent A. Grunig, Communications & Training Consultant, The Southeast Permanente Medical Group The Southeast Permanente Medical Group (TSPMG) named 2023 as the “Year of Care Experience”— or YCX. What started out as an idea for a year-long campaign ended up becoming an overwhelming success using a multi-faceted approach across teams and departments within TSPMG
Learn more
Ask questions, share insights and connect with other experience leaders.
PX ConnectBecome a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events
Become a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events
Brand YOU: Aligning Values to Build a Brand of Engagement & Strength