Brand YOU: Aligning Values to Build a Brand of Engagement & Strength
Published October 24, 2025
When Vidant Health rebranded to ECU Health, maintaining patient trust and team engagement was critical. This PXLB explores how ECU Health used patient insights and the Brand YOU program to align employees with the new identity—reinforcing trust, loyalty, and a shared commitment to care.
Related content
-
Culture & Leadership
What Matters Most: A Conversation with Maureen Bisognano
Published May 31, 2026
In this special What Matters to You episode of To Care Is Human: Leading the Conversation, Jason Wolf sits down with healthcare pioneer Maureen Bisognano to explore the question that sparked a global movement: “What matters to you?” Drawing on personal stories as a nurse advocating for critically ill patients to the moments that shaped
Learn more -
Culture & Leadership
Holding space: An effective intervention for when hope wanes
Published August 8, 2025
Holding space is a person-centered, non-judgmental approach to working with clients. This approach goes beyond listening to client concerns; it entails deep listening and being present, developing trust with clients, and helping them connect goals with values. Within this brief account, the concept of holding space is described. What it is and is not is
Learn more -
Culture & Leadership | Infrastructure & Governance
Return on Human Experience: Eight Principles to Inspire Excellence in Healthcare
Published April 29, 2025
Complimentary – Join Jason Wolf and Stacy Palmer, authors of Return on Human Experience: Eight Principles to Inspire Excellence in Healthcare, for a conversation on transforming the human experience in healthcare. At its core, healthcare is human beings caring for human beings—yet the complexities of quality, safety, service, cost, and outcomes often pull organizations in
Learn more
Ask questions, share insights and connect with other experience leaders.
PX ConnectBecome a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events
Become a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events
Brand YOU: Aligning Values to Build a Brand of Engagement & Strength