Aligning Experience to Drive Scalable, Sustainable Change
Published June 10, 2025


Complimentary – In today’s complex healthcare landscape, turning insights into meaningful action is critical. This webinar explores how experience alignment tools like journey maps, service blueprints, and prioritization frameworks can uncover hidden risks, align diverse stakeholders, and spark lasting transformation.
Attendees will learn how these tools connect clinical, operational, and digital touchpoints, creating a clear, shared understanding of current and future states. Through real-world examples, you will see how structured approaches can drive scalable, sustainable improvements. We’ll explore the value of systems thinking, the role of “neutral zone” leadership, and how to activate action-oriented clinicians. You’ll also gain strategies to build internal capabilities, promote self-service opportunities, and embed experience alignment as an iterative, value-generating practice. Whether you’re a process improvement leader, digital strategist, or healthcare executive, you’ll gain practical strategies to accelerate enterprise-wide change.
Speakers
-Erika Smith, PharmD, FACHE, FASHP | Executive Director, Transformation & Integration Office, Froedtert ThedaCare Health
-Anna Schwinn | Healthcare Service Designer, Access & Experience, Tegria
-Kristal Wittmann, DHSc, CPXP | Director, Access & Experience, Tegria
Learning Objectives
-Describe how experience alignment tools can be used to visualize service complexity and identify gaps.
-Discuss how these tools support stakeholder alignment and scalable, sustainable change
-Explain the role of transformation support and systems thinking in accelerating healthcare improvement.
*PX Marketplace webinars are complimentary.
Brought to you by
Related content
-
Culture & Leadership
Bridging Industries: The Influence of Hospitality-Driven Internships on Healthcare Service Delivery
Published January 30, 2026

Northwell Health is reimagining healthcare experience through a hospitality-driven, customer-obsessed approach. This case study highlights how strategic leadership and the Hospitality in Healthcare Internship Program are shaping a more human-centered, trust-building experience for patients and families.
Learn more -
Culture & Leadership
Embracing Change: From Equity and Inclusion to Access and Belonging
Published November 30, 2025

Names matter. They shape perceptions, set the tone for our work, and reflect our values and intentions. The Beryl Institute’s Declaration for Human Experience invites members to set a clear and on-going commitment to dismantle systemic racism and prejudice, tackle disparities, and provide the highest-quality, most equitable care possible. In response to recent developments in
Learn more -
Culture & Leadership | Policy & Measurement
From Patient to Nurse Leader: How a Childhood Hospital Stay Shaped a Career
Published April 19, 2026
In this episode, Jason Wolf sits down with Jerry Mansfield, Vice President and System Chief Nursing Officer at University of Texas Medical Branch, who shares how a simple yet powerful bedside interaction during his childhood hospitalization shaped his path into nursing and leadership. Through that early experience and moment as a patient, he reflects on
Learn more