Inclusive Perspectives: Diversifying Patient and Family Advisory Councils
Published December 4, 2025
Understanding that diversity and inclusivity within Patient and Family Advisory Councils (PFACs) are crucial for addressing the evolving needs of the community, Inova redesigned its advisor recruitment and engagement strategy. Initially met with resistance from some long-term PFAC advisors, Inova’s new approaches—including the introduction of term limits, revamped recruitment efforts, enhanced cross-generational digital presence, and the formation of specialized councils (such as Spanish-language, Gender Diverse, and Emeritus PFACs)—have successfully revitalized participation. In this session, join us to explore Inova’s ongoing efforts to advance diversity, equity, and inclusion within its PFAC community and learn about actionable strategies that can be implemented in your organization.
Speakers
• Matthew Masakayan, MHA, CPXP | Patient Experience Performance Advisor, Inova Health System
• Grace Reed, MHA, CPXP | Patient Experience Program Manager, Inova Health System
Learning Objectives:
• Integrate comprehensive demographic analysis and insights into effective strategies for addressing identified advisory council diversity gaps.
• Discover how diversification strategies, including term limits, specialized councils, and recruitment partnerships, can enhance inclusivity and amplify diverse voices within advisory councils.
• Leverage digital tools to optimize recruitment, streamline onboarding processes, and maximize engagement within advisory councils.
*This webinar is an encore presentation from ELEVATE PX 2025.
Non-members can purchase webinars at a cost of $49 each.
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