Zeroing-in on Health Literacy: How Enhanced Explanations and Improved Comprehension Can Reduce Patient Anxiety and Fear
Published April 30, 2019
This Influence Factors case study interview was conducted with Brandon Parkhurst, M.D., Adult Primary Care Service Line Medical Director for Marshfield Clinic Health System (MCHS). As an integrated health system with locations in central, northern, and western Wisconsin, MCHS operates over 50 outpatient facilities with over 10,000 employees including over 1,100 providers in over 80 medical subspecialties. MCHS also manages a health plan and a variety of research and education programs. Via participation in the Centers for Medicare/Medicaid Services (CMS) Physician Demonstration Project, Marshfield Clinic demonstrated skill in improving care quality while reducing the overall cost of care.
Related content
-
Culture & Leadership | Staff & Provider Engagement
ONE Sutter Experience of Care, a 3-Step Communication Standard
Published September 25, 2025
Sutter Health’s vision for Destination 2030 includes the ONE Sutter Experience of Care, a communication standard with three simple steps: Warm Welcome, Narration of Care/Service, and Fond Farewell. This approach ensures every person feels seen, heard, and connected throughout their care journey. Speakers • Carole Adell, MHROD | Director, Experience of Care, Sutter Health •
Learn more -
Culture & Leadership | Staff & Provider Engagement
Enhancing Provider Communication with the CURO Conversations Model
Published November 4, 2025
Effective communication is vital for exceptional patient care, relying on providers’ integration of communication models into their daily practice. At Cone Health, we’ve embedded the CURO Conversations Model—Connect, Understand, Reveal/Relate, and Outcomes—into our culture since 2017, championed by Dr. Donald Wickline and the Patient Experience team. New providers undergo comprehensive orientation, receive CE credits, and
Learn more -
Culture & Leadership | Staff & Provider Engagement
Nonviolent Communication to Improve the Human Experience
Published January 28, 2025

Complimentary – Discover the transformative power of Nonviolent Communication (NVC) in this engaging webinar. Grounded in emotional intelligence, NVC equips healthcare professionals with tools to resolve disputes and prevent conflict escalation through clear, compassionate communication. Participants will explore NVC’s four-step framework, which focuses on identifying feelings, understanding needs, and connecting with values that shape actions
Learn more