Unconscious Bias: The Nexus between Awareness and Accountability

Troy Cicero, President and Chief Skill Officer, MulticultuReal Communications, Inc.

Unconscious bias, also known as implicit social cognition, refers to the attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner. The implicit associations we harbor in our subconscious cause us to have feelings that manifest our behavior toward patients and colleagues based on race, ethnicity, culture, age, sexual orientation, religion, disability, socio-economic status and appearance. Attendees of this webinar will gain relevant understanding on how personal and system level awareness and accountability for biases can improve organization-wide performance and ultimately, the patient experience.