Social Media: Opportunities and Challenges
Published February 21, 2017
Pamela Segura, MBA, Director of Patient Relations and Service Excellence, Cook Children’s Healthcare System
More than one thousand hospitals nationwide have embraced social media as a means of connecting with their communities. We will discuss how an integrated system can utilize Social Media to enhance the image, reputation, and awareness of its purpose through a variety of opportunities, and how some challenges are tackled through an algorithm designed by the collaboration between the Patient Relations and Public Relations departments.
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Become a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events