Focusing on positivity during the COVID-19 crisis: A New York health system strategy

YCX: How Three Letters Impacted Culture, Engaged Leaders, and Drove Results

By Brent A. Grunig, Communications & Training Consultant, The Southeast Permanente Medical Group  The Southeast Permanente Medical Group (TSPMG) named 2023 as the “Year of Care Experience”— or YCX. What started out as an idea for a year-long campaign ended up becoming an overwhelming success using a multi-faceted approach across teams and departments within TSPMG