Experience Mapping Builds Empathy AND Revenue
Published July 21, 2011
Cara Zorzi, Associate Director of Marketing, MD Anderson Cancer Center
John McKeever, President, Gelb Consulting Group, Inc.
Experience Mapping has become a catalyst for MD Anderson clinical service lines to affect revenue growth. From referring physicians to patient education to service delivery, the technique provides insights to drive care, coordination and communication. Participants will learn how to design and execute an Experience Mapping project as well as see examples of how to apply experience mapping insights to operational improvements, marketing communications and coordination.
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Become a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events