Experience Mapping Builds Empathy AND Revenue

Cara Zorzi, Associate Director of Marketing, MD Anderson Cancer Center
John McKeever, President, Gelb Consulting Group, Inc.
Experience Mapping has become a catalyst for MD Anderson clinical service lines to affect revenue growth. From referring physicians to patient education to service delivery, the technique provides insights to drive care, coordination and communication. Participants will learn how to design and execute an Experience Mapping project as well as see examples of how to apply experience mapping insights to operational improvements, marketing communications and coordination.
Related content
-
Culture & Leadership | Infrastructure & Governance | Innovation & Technology
ED Processes & Improvements: Implementation Best Practices & Outcomes
In this webinar, an Associate Chief Experience Officer, a Program Director, an Analyst, and a consultant will present what they did to improve patient experience outcomes across seven hospitals’ emergency departments which resulted in improved HCAHPS scores in all seven hospitals. The strategic, systemwide process improvements are based on analyses provided through Epic tools and
Learn more -
Infrastructure & Governance
Public satisfaction with COVID-19 vaccination program in Saudi Arabia
Learn more -
Infrastructure & Governance | Patient Family & Community Engagement | Policy & Measurement
Patient Advocacy Community Connection Call: Effective Practices for Complaint and Grievance Recording and Reporting
In the ever-evolving landscape of healthcare, patient relations play a crucial role in ensuring a positive patient experience. Effective complaint and grievance recording and reporting are fundamental components of this process, directly impacting patient satisfaction, trust, and overall care quality. Join the Patient Advocacy Community for an insightful discussion of effective practices for managing patient
Learn more