Infrastructure & Governance

Experience Mapping Builds Empathy AND Revenue

Cara Zorzi, Associate Director of Marketing, MD Anderson Cancer Center
John McKeever, President, Gelb Consulting Group, Inc.

Experience Mapping has become a catalyst for MD Anderson clinical service lines to affect revenue growth. From referring physicians to patient education to service delivery, the technique provides insights to drive care, coordination and communication. Participants will learn how to design and execute an Experience Mapping project as well as see examples of how to apply experience mapping insights to operational improvements, marketing communications and coordination.