Innovation & Technology | Global Perspective

Communication: Strategic Planning to Emotionally Engage Employees Using Social Media

To engage employees, the organization has to connect with the employees and understand their needs. Every organization has its own culture based on its values and hence, the needs may differ. A single strategy is never effective so it has to be an integrative approach. Also, the employees knows best what can motivate and engage them, therefore, taking their feedback into account is important. Involve them in the organizational processes and they will feel valued. Communicate with them, maintain transparency, and this will increase their loyalty to the organization. The key is to understand your workforce and what drives them. Furthermore, it is significant to create an appropriate strategy for the use of social media for communication purposes, which is aligned with the vision of the organization. It helps in directing the communication and how to engage the employees in a productive manner.

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