Building Trust in Healthcare: Insights from UAB Medicine’s Humanistic Care Study
Published January 16, 2025
Complimentary – Join Chris Brainard, Associate Vice President at UAB Medicine, and Amber Maraccini, VP of Healthcare Executive Advisory at Medallia, for a fireside chat on UAB’s innovative strategies to build trust in patient care. Explore how provider behaviors—like listening patiently and showing empathy—improve trust, outcomes, and patient experiences. Learn about the Medallia-Arnold P. Gold Foundation Humanism Trust Tool, a six-item measure that quantifies trust in healthcare interactions.
Chris shares actionable insights from UAB Medicine’s research, offering behavior-based guidelines shaped by patient and provider feedback. Discover practical strategies to strengthen trust, boost retention, and improve preventive care engagement while understanding trust’s impact on healthcare organizations’ finances and reputation.
Key takeaways:
● How to measure and enhance trust in healthcare relationships.
● Practical steps to build trust and elevate patient satisfaction.
● The strategic value of trust for healthcare organizations.
This session is essential for leaders committed to humanizing care.
Speakers
-Chris Brainard, Associate Vice President, University of Alabama Birmingham (UAB) Medicine
-Amber Maraccini, Vice President, Healthcare Executive Advisor | Medallia, Inc
Learning Objectives
-Define key behaviors that build trust in patient-provider relationships.
-Apply strategies to measure and enhance trust in their own healthcare organizations.
-Understand how this work aligns within a broader trust framework in healthcare.
*PX Marketplace webinars are complimentary.
Brought to you by
Related content
-
Innovation & Technology | Patient Family & Community Engagement | Staff & Provider Engagement
The Patient Experience with Virtual Care
Published September 18, 2025
Complimentary – Bedside nurses love the efficiency and workflow improvements virtual care gives them. But what do patients think about it? Join leaders from The Christ Hospital, Cook Children’s, Henry Ford Health, and Lehigh Valley Health Network to hear how their patients are reacting to virtual care sessions, and the difference it’s making to bedside care.
Learn more -
Patient Family & Community Engagement
Beyond a Seat at the Table: Building the Infrastructure for True Patient and Family Partnership
Published February 25, 2026
Darcel Jackson, Manager, Patient and Family Centered Care Paige Warner, PFA Engagement Specialist Children’s National Hospital For years, patient and family engagement in healthcare has been framed as offering “a seat at the table.” While well-intended, that language often limits partnership to presence rather than influence. Our experience taught us that families don’t need a
Learn more -
Patient Family & Community Engagement
A Case Report on Meeting the Spiritual Need of Intubated Conscious Patient
Published November 12, 2025
Nurses are showing more interest in including spiritual health to prevent and treat illnesses. For patients who can speak may ask for their spiritual need to the health care provider. But for intubated patients it.s difficult to express such needs. Most of the time caregivers focus on the physical parameters only for intubated patients. Apart
Learn more
Ask questions, share insights and connect with other experience leaders.
PX ConnectBecome a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events
Become a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events
Building Trust in Healthcare: Insights from UAB Medicine's Humanistic Care Study
$0.00
ACCESS NOW