Building Trust in Healthcare: Insights from UAB Medicine’s Humanistic Care Study

Join Chris Brainard, Associate Vice President at UAB Medicine, and Amber Maraccini, VP of Healthcare Executive Advisory at Medallia, for a fireside chat on UAB’s innovative strategies to build trust in patient care. Explore how provider behaviors—like listening patiently and showing empathy—improve trust, outcomes, and patient experiences. Learn about the Medallia-Arnold P. Gold Foundation Humanism Trust Tool, a six-item measure that quantifies trust in healthcare interactions.

Chris shares actionable insights from UAB Medicine’s research, offering behavior-based guidelines shaped by patient and provider feedback. Discover practical strategies to strengthen trust, boost retention, and improve preventive care engagement while understanding trust’s impact on healthcare organizations’ finances and reputation.

Key takeaways:
● How to measure and enhance trust in healthcare relationships.
● Practical steps to build trust and elevate patient satisfaction.
● The strategic value of trust for healthcare organizations.

This session is essential for leaders committed to humanizing care.

Speakers
-Chris Brainard, Associate Vice President, University of Alabama Birmingham (UAB) Medicine
-Amber Maraccini, Vice President, Healthcare Executive Advisor | Medallia, Inc

Learning Objectives
-Define key behaviors that build trust in patient-provider relationships.
-Apply strategies to measure and enhance trust in their own healthcare organizations.
-Understand how this work aligns within a broader trust framework in healthcare.

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