Building Trust in Healthcare: Insights from UAB Medicine’s Humanistic Care Study
Join Chris Brainard, Associate Vice President at UAB Medicine, and Amber Maraccini, VP of Healthcare Executive Advisory at Medallia, for a fireside chat on UAB’s innovative strategies to build trust in patient care. Explore how provider behaviors—like listening patiently and showing empathy—improve trust, outcomes, and patient experiences. Learn about the Medallia-Arnold P. Gold Foundation Humanism Trust Tool, a six-item measure that quantifies trust in healthcare interactions.
Chris shares actionable insights from UAB Medicine’s research, offering behavior-based guidelines shaped by patient and provider feedback. Discover practical strategies to strengthen trust, boost retention, and improve preventive care engagement while understanding trust’s impact on healthcare organizations’ finances and reputation.
Key takeaways:
● How to measure and enhance trust in healthcare relationships.
● Practical steps to build trust and elevate patient satisfaction.
● The strategic value of trust for healthcare organizations.
This session is essential for leaders committed to humanizing care.
Speakers
-Chris Brainard, Associate Vice President, University of Alabama Birmingham (UAB) Medicine
-Amber Maraccini, Vice President, Healthcare Executive Advisor | Medallia, Inc
Learning Objectives
-Define key behaviors that build trust in patient-provider relationships.
-Apply strategies to measure and enhance trust in their own healthcare organizations.
-Understand how this work aligns within a broader trust framework in healthcare.
*PX Marketplace webinars are complimentary.
Brought to you by
Related content
-
Innovation & TechnologyExperience Framework Lens: Innovation & Technology
By Rosie Bartel The Why: As a focus on experience expands, it requires new ways of thinking and doing and the technologies and tools to ensure efficiencies, expand capacities and extend boundaries of care. P/F Impact: When an organization engages innovative and truly meaningful technology, patients and families experience more efficient care with less stress
Learn more -
Patient Family & Community EngagementElevating Pediatric PX: Culture, Champions & the Power of Parent Advisors Episode Summary
This episode explores the evolution of a pediatric Patient Experience. Dive into core values, shared ownership, and practical strategies for building trust, driving change, and creating meaningful experiences for children, families, and staff.
Learn more -
Patient Family & Community EngagementA Qualitative Study Patients Expectations of Private Hospitals
Objectives: This study was conducted to explore patients’ expectations and perceptions of private healthcare facilities, understand the key factors influencing their choice of such facilities, also identify elements that enhance patient satisfaction and loyalty, enabling the development of actionable recommendations to improve patient-centered care in private healthcare settings. Method: A qualitative study using thematic analysis
Learn more
Ask questions, share insights and connect with other experience leaders.
PX ConnectBecome a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events
Become a member for access to this resource and more:
- Live and On-demand Webinars and Connection Calls
- PX Papers, Case Studies and Research Reports
- PX Connect Online Community
- Discounts on Learning Programs and Events
Building Trust in Healthcare: Insights from UAB Medicine's Humanistic Care Study
$0.00
PURCHASE NOW