Strategic Advisory Board

The Strategic Advisory Board serves as a key advisor to operations of The Beryl Institute. The board provides practical advice on strategy, growth opportunities and future plans, along with valuable insights into market and industry trends.

Board Members

Marcelo Alvarenga, MD, MSc, CPXP

CEO & Co-Founder
ConectaExp - Consulting, Healthcare Management and People Development 

Nicole Cable, MHS, CPXP, LBBP

Experience Leader

Joanne Carrocino

President and CEO
Cape Regional Medical Center

Jennifer Carron

Patient Experience Officer
BJC Healthcare

Lynn Charbonneau

Director, Patient Relations/Guest Services
Tampa General Hospital

Neil Churchill

Director for Patient Experience, Participation and Equalities
NHS England

Rick Evans

SVP and Chief Experience Officer
New York-Presbyterian Hospital

Janiece Gray

CEO, Founding Partner
DTA Associates, Inc.

Karen Grimey, PhD

Chief Nursing Executive and Assistant Dean
UCLA Health and UCLA School of Nursing

Corey Kimpson

Chair, Patient and Family Advisory Council, Community Ambassador (COVID-19)
Cambridge Memorial Hospital
Ontario, Canada

Amah Kouevi

French Patient Experience Institute

Cate Murphy

Corporate Relations & Client Engagement
Samaritan Technologies


Joyce Nazario, CPXP

Patient Experience Excellence Head
Metro Pacific Health

Victoria Niederhauser, DrPH, RN, FAAN

Dean & Professor
University of Tennessee Knoxville, College of Nursing

Alexie Puran, MD, MS FACEP, FAAP, CPXP

Pediatric Emergency Medicine Physician
NYC Health + Hospitals | Harlem

Jennifer Purdy, LCSW, CPXP

Executive Director, CX Tools and Implementation Veterans Experience Office
Dept. of Veterans Affairs

Tony Serge

Senior Executive Patient & Family Advisor, Co-Chair GPFAB of The Beryl Institute, Co-Chair Brigham & Women’s Hospital Senior Leadership Patient & Family Advisory Board, Past Co-Chair, Dana Farber Adult Patient & Family Advisory Council

Claire Snyman

Health Care Advocate
Two Steps Forward