Brand YOU: Aligning Values to Build a Brand of Engagement & Strength
Published October 24, 2025
When Vidant Health rebranded to ECU Health, maintaining patient trust and team engagement was critical. This PXLB explores how ECU Health used patient insights and the Brand YOU program to align employees with the new identity—reinforcing trust, loyalty, and a shared commitment to care.
Related content
-
Culture & Leadership
Mastering the Art of Listening: The Human Experience Superpower
Published May 5, 2025
As human beings we do not live in isolation. Our existence is framed in the context of others. We are a part of families and teams, communities and countries; all which provide us with ideas and information, most delivered through the interactions we have with others. The very definition of experience itself conveys this as
Learn more -
Culture & Leadership
PX Champions: Improving our Impact by Broadening our Reach
Published July 2, 2025
How can we ingrain patient experience into our organization’s culture? This is the question our team pondered as we developed the 2024 strategy for our medical group. At that time, patient experience (PX) was something teams focused on, but mostly when scores were low. It was our goal for PX to be a foundation from
Learn more -
Culture & Leadership | Infrastructure & Governance
Developing Multidisciplinary Committees for Patient Experience Effectiveness
Published June 26, 2025

This webinar explores how to move beyond recognizing the value of patient experience to embedding patient- and family-centered care into organizational culture. Learn how Patient Experience Committees, including a successful Cleanliness Committee, have driven improvements in HCAHPS scores, engagement, and collaboration. Discover strategies for structuring a Patient Experience Steering Committee with multidisciplinary subcommittees aligned to
Learn more