What is Projective Identification, and Why Should I Care?
Published July 9, 2023
We’ve all had an experience dealing with someone who is upset or angry. In these uncomfortable situations, it is sometimes difficult to know where the discomfort comes from—us or the other person. The projection of negative feelings from one person into another is what psychiatrists call “projective identification.” In this learning bite, Helen Riess, M.D., explains how healthcare professionals can spot projective identification in stressful interactions with patients and how an empathetic response can lead to a calmer state of mind for both the patient and the clinician.
Related content
-
Staff & Provider Engagement
The Happiness Advantage: Reenergizing Healthcare Teams to Improve Patient Experience
Published December 18, 2025

In this Learning Bite, Jenn Wells shares how Hancock Health follows the principles from the book The Happiness Advantage to reenergize exhausted teams. Grounded in practical, healthcare-specific examples, this session explores simple mindset shifts leaders can use to build resilience, rekindle joy at work, and create a culture where caring for patients begins with caring for those
Learn more -
Innovation & Technology | Staff & Provider Engagement
Creating Human Connection through Artificial Intelligence
Published January 20, 2026
Explore how Mayo Clinic uses artificial intelligence (AI) to strengthen communication and empathy in healthcare. Learn how CoCo, a virtual assistant built on the Mayo Model of Communication, provides real-time advice, coaching and feedback to staff across a 1,000-member communication center. Join this webinar to discover how AI can be leveraged to improve efficiency while
Learn more -
Staff & Provider Engagement
PX Champions: Providing Exceptional Experiences by Building Culture & Growing Leaders
Published March 26, 2026
By Breanna Fuller BJC Medical Group At BJC Medical Group, our PX Champions program is an extension of our small team, enabling us to more effectively impact the more than 200 practices we support through virtual meetings and team activities. We ended 2025 by working towards creating exceptional experiences for patients and building a strong,
Learn more