Defining the Role of Patient Advocates
Published August 19, 2014
Carol Santalucia, Vice President, Champs Patient Experience/Santalucia Group
This session will focus on the changing role of the patient advocate and the critical role they play in the organization’s patient experience strategy.
Related content
-
Culture & Leadership
A Role Discovered: Exploring Northwell Health’s Patient Experience Structure and Leadership Characteristics
Published November 13, 2024

Examining the evolution of healthcare, leaders in patient experience (PX) have played a pivotal role in shaping a more compassionate and human-centered landscape. This three-part multi-modal descriptive study aimed to investigate shared traits, skills, and characteristics among PX leaders in hospital settings. Employing a transformational leadership self-assessment tool and a guided interview process, recurring themes
Learn more -
Culture & Leadership
Eradicating Jargon Oblivion: Enhancing Patient Experience through Clear Communication
Published December 9, 2024

By Dr. Michael B. Pitt Professor of Pediatrics at the University of Minnesota | Co-Director of the Clear Clinical Communication Research Group Introduction As clinicians, none of us went into medicine to confuse people. Yet studies on our use of jargon – the technical terminology of a given group – reveal that we consistently do
Learn more -
Culture & Leadership
Brand YOU: Aligning Values to Build a Brand of Engagement & Strength
Published October 24, 2025
When Vidant Health rebranded to ECU Health, maintaining patient trust and team engagement was critical. This PXLB explores how ECU Health used patient insights and the Brand YOU program to align employees with the new identity—reinforcing trust, loyalty, and a shared commitment to care.
Learn more